Twitter is successfully sunsetting Moments, the corporate introduced on Wednesday. First launched in 2015, the function allowed customers to create curated collections of tweets in a bid to make it simpler to observe present occasions on the platform. “Not all moments last. As of today we’re removing the option to create Moments for users as we focus on improving other experiences,” the Twitter Support account posted, including beforehand made Moments would nonetheless have a house on the web site.
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The finish of Twitter Moments is unsurprising for just a few causes. Even earlier than Elon Musk purchased the corporate, Twitter had begun to maneuver away from the function. In 2018, the corporate eliminated the power to create Moments inside its Android and iOS apps. “When features aren’t used as often, we’ll remove them, so we can focus on building other products you’ll love,” Twitter famous on the time.
Following Musk’s takeover, it’s probably Moments was recognized as a function that didn’t mesh together with his imaginative and prescient for the platform. The billionaire has repeatedly mentioned he goals to simplify Twitter whereas concurrently reworking it right into a “super app.” The web site’s “tweeted from” labels had been an early sufferer of the previous inclination. The reality Twitter misplaced most of its moderation group throughout its latest layoffs in all probability made it even simpler for the corporate to determine to cease supporting Moments.
