Microsoft launches new AI-powered Viva Sales device
Designed to bridge the hole between Microsoft 365, Teams and CRM, Viva Sales automates information entry duties and delivers AI-powered insights to gross sales groups.
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Microsoft has introduced the launch of Viva Sales, a brand new gross sales device that marks the primary job-specific module of the corporate’s Viva Insights suggestion device.
Launched final yr, Viva Insights surfaces personalised information, analytics, and information for workers. Jared Spataro, company vp for contemporary work at Microsoft, mentioned that till now, each module accessible in Viva has been broadly relevant to each worker within the firm. “Viva Sales is the first module that takes a different dimensional tack. It is focused on helping people, specifically salespeople, to get their job done.”
Described as a “smart CRM companion”, Viva Sales pulls buyer engagement information from Microsoft 365 and Microsoft Teams and makes use of machine studying to show that info into personalised suggestions and insights for salespeople.
Spataro mentioned the device ought to act as a bridge between Customer Relationship Management (CRM) software program and communication instruments, performing as an “intelligence layer” that connects the dots throughout techniques.
For instance, a salesman can tag clients in Outlook, Teams or Office purposes like Excel, which permits Viva Sales to robotically seize it as a buyer report and pair it with any related CRM information. Viva Sales can then advocate subsequent steps to progress a buyer via the gross sales funnel, prioritize work, and supply sellers with entry to a full historical past of any buyer interactions.
“As you work with a customer, you can not only see your own interactions, you can also see across your company and find all the people that are interacting with your client as well,” Spataro mentioned.
At launch, Microsoft says Viva Sales can be utilized together with Microsoft’s personal Dynamics CRM platform, or Salesforce.
The platform additionally offers AI-driven suggestions and makes use of Context IQ to make sure related content material is related throughout Microsoft apps and companies like Dynamics 365 and Microsoft 365.
Spataro mentioned that because the velocity of enterprise continues to extend, there are areas of labor the place people are more and more struggling to maintain up, notably on the subject of the variety of every day messages, emails and inputs most workers are actually receiving and anticipated to motion.
“We’re trying to apply AI not only to remove the boring stuff, but also to provide real value add so that you can cope with the volume and the expectations associated with you doing your job,” he mentioned.
Microsoft isn’t alone on this mission both, as Salesforce has lengthy had its personal AI-powered suggestions device Einstein, and different distributors proceed to automate numerous admin duties for workers utilizing their instruments.