On May 25, 2015, in Cologne, Germany, a man was spotted enjoying a Coke and a Big Mac at McDonald’s. The fast-food giant has been making changes to its burgers, which has contributed to its recent success. However, there are concerns about whether these changes will continue to drive sales. Despite outperforming its competitors in recent quarters, McDonald’s saw a decrease in U.S. traffic in the third quarter, particularly among low-income customers. Analysts are predicting a 4.4% growth in U.S. same-store sales for the fourth quarter, a drop from the previous quarter’s 8.1% growth. McDonald’s and other fast-food chains will need to find ways to attract more customers this year, as simply raising prices won’t be enough to sustain sales. For more information, you can visit www.cnbc.com
Published on 2024-02-04 08:00:01