Marriott and MGM Resorts International have announced a partnership on Monday to connect their loyalty programs and provide customers with more options for redeeming rewards.
As part of the agreement, MGM guests in the United States can earn Marriott Bonvoy rewards points, while Bonvoy members will gain access to 17 MGM properties when they use their points.
This partnership will increase Marriott’s global portfolio offerings by 2.4% with MGM’s 40,000 rooms.
The aim of this collaboration is to target frequent and business travelers who tend to be loyal to specific hotel brands in order to accumulate rewards. Loyalty programs play a crucial role in driving business and differentiating competitors, especially as travel continues to recover from the impact of the pandemic.
“The value lies in the quantity and quality of the customers,” said MGM CEO Bill Hornbuckle in an interview with CNBC on Monday.
Bonvoy currently has over 180 million members. However, if members wish to use their reward points for a stay on the Las Vegas Strip, their only option is currently the Cosmopolitan hotel…
2023-07-17 16:57:31
Link from www.cnbc.com
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