Kellanova Takes a Gamble on Snacking as Ozempic and Wegovy Soar

Kellanova Takes a Gamble on Snacking as Ozempic and Wegovy Soar


The snack aisle is seen​ during a tour of a new Amazon Go store in the Capitol Hill neighborhood of Seattle, Washington, U.S., on Monday, Feb. 24, ‍2020.

Chona Kasinger | Bloomberg | Getty Images

For more ⁣than a century, ⁤frosted ⁤cornflakes have been the backbone of Kellogg’s business. That changes Monday, when the company will spin⁢ off its stable cereal business ⁢in favor of ‍its faster-growing snack unit and rename itself Kellanova.

The spinoff‌ comes ⁢weeks after another wager that consumers will graze between meals, when J.M. ⁤Smucker bought Twinkie maker Hostess Brands for ⁢$5.6 billion‌ in a bid to expand its snack lineup.

But food companies‘⁣ major ‍bets on snacking come as investors ‌fear the looming danger of Big ​Pharma’s blockbuster obesity⁤ and diabetes drugs Wegovy and Ozempic.‌ Many investors have‌ high hopes for the pharmaceuticals’⁢ future, but their success could mean slower sales for the companies that produce Oreos, Doritos and Hershey’s ⁢Kisses.

Big Food’s bet on snacking began roughly…

2023-10-01 07:00:01
Post from www.cnbc.com

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