Jamf executive explains why the Apple ecosystem is poised to dominate the business market

Jamf executive explains why the Apple ecosystem is poised to dominate the business market

Every business is a digital business, and it’s widely known that ‍to⁢ truly​ realize the efficiencies of digital transformation, ⁢traditional departmental siloes must be broken down.‍ As above, so below, and IT admins aren’t immune to change as different​ fiefdoms merge.

During last​ week’s JNUC event, I caught up with Michael Covington, Jamf vice president of portfolio strategy, to discuss these transformations and the extent to which Apple benefits.

What’s critical to understand is that​ the divisions between different teams within IT support are eroding as⁤ the‌ roles of security, device management, and deployment merge to become a strategically holistic whole. The big idea is to create streamlined workflows that scale‌ for complexity while also being consumer simple. You see evidence of this in every successful service or app, consumer, or enterprise.

Jamf

Michael Covington, ‍Jamf’s vice president of portfolio strategy.

“Organizations have historically had ⁣the Mac team, the mobile⁤ team, ⁣the security team,” Covington said. “I’m actually seeing ‌shifts organizationally to ​bring those ‍together. But what I care about is that the teams are able⁤ to get the tools turned on with the policies they ⁣need,”

Evidently the built-in support for standards, endpoint protection, and compliance available with Jamf’s ecosystem help, while the continued ‍ascendancy of Apple Silicon pretty much opens the conversation around PC replacement.

Apple’s emerging opportunity

Driven by efficiency, choice, and significantly lower total cost ‍of ownership, we’re seeing increased ⁤Mac adoption among business. That’s ⁤great for existing companies, but we live in a rapidly⁢ changing‌ time in which some​ of ‌the world’s most rapidly emerging economies are‌ becoming sufficiently vibrant to support a growing number of new business⁤ ideas.

Does this suggest those ⁣emerging⁤ businesses will go Mac from the get-go?

Covington pointed to US start-up culture as a guide to what⁤ to expect. He observed that⁤ most US ​start-ups⁢ have no legacy equipment they need to⁤ keep on board,​ which means they can and do choose Macs. “They go straight from zero to 100 computers in no time,” he ⁣said. “I think you’re going to see something very similar in emerging economies.”

It’s a prediction that ‍isn’t particularly hard to justify. After all, not only are Mac sales into ‌US enterprises rising rapidly, but in India Apple’s deep commitment to building up its manufacturing base has‍ translated into an 89.5% year-on-year‌ growth in Mac sales.

Why Macs are good for business

Why are Macs,‌ particularly managed ‌Macs, a boon for business? In the⁣ olden days of tech, ‍device management and security relied on different teams running different tools,⁢ and endpoint protection wasn’t really a thing ⁤as businesses staked security on old‌ models‌ of perimeter protection. Mobile and BYOD changed ⁤this structure. Businesses found they needed solutions to deploy, manage, and protect remote…

2023-09-26 21:24:06
Link from www.computerworld.com rnrn

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