The iPhone 15 will be here in a couple of months, but at this point there’s not a lot of excitement or buzz around its arrival. You might think Apple would be concerned. But it likely doesn’t have anything to worry about
Recent Canalys data gives the iPhone around 21% of market share as of Q1 2023 — just one percentile behind Samsung. In May, data from Counterpoint gave Apple its highest ever share of the smartphone business, even though sales had declined a little. Apple set a March quarter record for iPhone revenue with $51.3 billion sales. During its most recent fiscal call, the company said its installed base of users is at an all-time high with new sales records in key emerging markets such as India, Indonesia, and Turkey.
Apple magic: More revenue on lower sales
Within the context of a complex economic environment, Apple is increasing the revenue it generates from every iPhone user across the life of the product while also increasing average revenue per unit sold.
Interest in both the iPhone 13 and iPhone 14 favored the company’s highest-end models, with some reports claiming executives were concerned at the slow uptake of the iPhone 14 Plus. If people didn’t buy the standard issue iPhone, they used their available consumer credit to go Pro. Users like the outstanding cameras, Dynamic Island, the superb display — all powered by Apple’s powerful chip. And buyers apparently wanted the peace of mind every couch potato enjoys when they invest in Emergency SOS and an accompanying Apple Watch Ultra so they can watch football on TV+.
But can Apple play the same trick this time around?
I’ve a feeling this year’s efforts may be tougher. Energy prices, interest rate fluctuations and exploding mortgage and credit card payments are taking a big chunk out of some of Apple’s key territories.
To be sure, Apple is working to mitigate collapsing confidence with successful investments in the economies on the way up to replace those left behind, but will this dance prove sufficiently profitable to offset weakness elsewhere? I’m not certain, though Apple’s ability to surprise must never be ignored.
What to expect from iPhone 15
So what surprises might be in store in the upcoming iPhone 15 range?
The first seems to be that Apple plans to make a clear division between iPhone and Pro models. You’ll need the curvy, titanium-framed higher-end models to get your hands on the first 3nm A17 processors, which are expected to deliver better performance and better battery life than today. These models are expected to cost up to $200 more, some analysts claim.
Those chips will also likely drive some of the most advanced photography features we’ve ever seen in an iPhone, and I can easily imagine that you will be able to record video for playback on the company’s Vision Pro devices.
If that happens, Spatial Video Recording on iPhone Pro Max, with its periscope zoom lens, should help increase the quantity of content…
2023-07-13 05:24:03
Source from www.computerworld.com rnrn