Instagram and Threads, under the leadership of Adam Mosseri, will no longer actively promote political content to users. While users will still have access to political content from accounts they follow, the apps will no longer push such posts to the forefront.
This change will be gradually implemented over the next few weeks and will affect public accounts in areas where Meta’s recommendation algorithms typically highlight content, such as Instagram’s Reels and Explore, as well as suggested users on Threads. The specifics of how Meta will define “political” content were not disclosed by Mosseri, but a Meta spokesperson clarified that it would encompass election-related topics and social issues.
According to the spokesperson, “Our definition of political content includes content likely to address government or election-related topics, such as posts about laws, elections, or social issues.” As these global issues are intricate and ever-changing, this definition will evolve as Meta continues to…
2024-02-09 13:05:21
Post from www.engadget.com