Fans watch a movie at a cinema in Shanghai.
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Women are fueling China’s box office despite making up a smaller share of the population — and Hollywood should take note.
While women account for less than half the Chinese population, they represent 52% of monthly moviegoers, according to Morning Consult, which surveyed 681 monthly moviegoers between July 21 and July 25.
The higher-than-expected box office spending by Chinese women not only shows a cultural shift, but also a new entry point for American studios. Hollywood has struggled to regain its foothold in the country after Covid-19 pandemic shutdowns, as China developed its domestic film industry and limited the number of foreign films allowed in theaters. Tapping into this new trend of female moviegoers in China could be a new strategy for Hollywood.
Morning Consult determined that female audiences in China are interested in science fiction and action films, on par with their male…
2023-09-05 16:05:19
Link from www.cnbc.com