When Melissa Fuentes imagined the Christmas gifts she’d buy for her 9-year-old Tatiana, she figured she’d want Barbies, Bratz dolls or a scooter – the kinds of things she found under her tree growing up in the ’90s.
Instead, something unexpected made it to the top of the list this year: skin care.
“I would have never imagined that I would be buying moisturizer” for a child, Fuentes, 31, told CNBC from Coral Springs, Florida. “There’s this obsession with moisturizing. … That’s all she’s really into right now. Cheerleading, and taking care of her face.”
Fuentes is not the only parent who will be hitting the skin-care aisle for their kids this holiday season.
In an age where TikTok and YouTube have replaced linear TV for America’s youngest consumers, kids are adopting skin-care routines like never before as they absorb content online from so-called Skinfluencers, experts said.
Many kids from Generation Alpha, which are children born in 2010 and later, have become budding…
2023-11-09 22:08:51
Post from www.cnbc.com