Screenshot: The Game Awards / Kotaku
The Game Awards are stuffed with commercials. Some are glitzy reveals for thrilling video games whereas others are for stuff like Grubhub’s crossover with PUBG the place you may order meals IRL after which fake to be the underpaid driver delivering it inside the favored battle royale.
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While advertising geniuses flex each inventive mind cell attempting to provide you with Super Bowl adverts that may etch themselves into folks’s minds for many years, Grubhub determined not to do this for The Game Awards 2022.
The advert for the meals ordering app began with a person enjoying PUBG on his telephone in a $100,000 kitchen. Then he will get hungry and rubs his tummy like an NPC in a type of demented social media adverts for pretend cell video games. SO HUNGRY! Don’t fear, Grubhub has him coated. In reality, when he orders his meals by the app from Wendy’s as a result of he’s fried out of his thoughts and all over the place else is closed, he additionally will get a Grubhub decal for his automobile in PUBG.
AdvertisementGif: Grubhub / Kotaku
Now I do know the entire level is simply to create a purpose to flash the the identify of the corporate in entrance of one million folks’s eyes just a few instances in-between Star Wars trailers and indie sizzle reels, however I’m now endlessly haunted by the likelihood that somebody on the market would possibly truly order off of Grubhub, redeem the pores and skin, after which truly deploy it in recreation. The world is stuffed with sick fucks, and a number of them play PUBG.
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If that is you, please don’t remark beneath. Don’t @ me on social media. And no matter you do, don’t drive as much as somebody in PUBG and ship them a soggy Dave’s Double and make the ugly-ass Grubhub emblem the very last thing they witness earlier than getting merc’d. Life is just too brief. No matter how hungry you might be.
