Since the beginning of the 12 months, Google has tried to publicly stress Apple into adopting the GSMA’s RCS messaging protocol. The search big’s marketing campaign has concerned every little thing from not-so-subtle jabs at I/O 2022 to lengthy Twitter threads from the top of Android. Now the feud has expanded to incorporate Drake.
#TextsGoGreen hit us totally different, that’s why we needed to drop this unofficial lyric explainer video #GetTheMessage 💚😏 pic.twitter.com/dPxt9yZjCG
— Android (@Android) June 18, 2022
In a tweet noticed by 9to5Google, the Android Twitter account shared an “unofficial lyric explainer video” for “Texts Go Green,” the third music from the rapper’s newest album. The music options Drake singing a few poisonous relationship. Both the title and refrain of “Texts Go Green” seek advice from what occurs when an iPhone person blocks somebody from contacting them by way of iMessage. The service defaults to SMS and the blacklisted particular person will lose all the advantages of iMessage, together with learn receipts if the opposite particular person had them enabled beforehand.
Calling the music “a real banger,” Google says the “phenomenon” of inexperienced textual content bubbles is “pretty rough” for each non-iPhone customers and anybody who will get blocked. “If only some super talented engineering team at Apple would fix this,” the corporate says within the video. “Because this is a problem only Apple can fix. They just have to adopt RCS, actually.”
The irony of Google’s video is that doesn’t precisely clarify the which means of “Texts Go Green.” In the context of the music, iMessage’s incompatibility with RCS is a consolation for Drake. “Texts go green, it hits a little different, don’t it?” he sings. “Know you miss the days when I was grippin’ on it / Know you’re in a house tonight just thinkin’ on it / I moved on so long ago.”
But, hey, no matter it takes for Apple to undertake RCS, proper?
