Google Appeals 2017 EU Antitrust Ruling on Shopping Service Once Again

Google Appeals 2017 EU Antitrust Ruling on Shopping Service Once Again

Google has once again sought to overturn a €2.4⁣ billion ⁢($2.6 ‌billlion) fine imposed by the ‍European Union in 2017 after it found the company had violated antitrust rules by using its⁤ dominant position in the search‌ engine market to illegally promote its comparison shopping service.

Google originally appealed the fine ‍the​ ruling​ in the General Court — the EU’s lower court — in⁣ 2021, but the decision was upheld. ⁤The company has now​ again sought to challenge the fine, ⁤this‍ time in Court of Justice of the European Union (CJEU), arguing ⁣that the EU had failed to ⁤demonstrate⁣ how​ its practices were anticompetitive.

“Companies do​ not compete by treating competitors equally with ‌themselves,” ⁣said Thomas Graf, a lawyer for Google, according to a report by Bloomberg. “The whole point of competition is for a company to differentiate itself from rivals. Not to align‌ with rivals so that all are ‍the same.”

CJEU Advocate​ General Juliane Kokott said she​ would issue her non-binding ​opinion on ​January ⁤11, with the CJEU⁣ set to rule in the months following her⁤ recommendation.

The original 2017 ruling against Google​ was the first of three penalties handed out ​to the company ⁢for anticompetitive practice in ​the ⁢EU. In total, fines levied against the company ⁢have totaled €8.25 billion in the ‍last decade. The other cases for which Google was found to be in breach of ​EU​ regulations⁤ were​ related to its Android mobile operating⁢ system — in‌ which⁤ Google lost an ⁣appeal last year ⁤— and its AdSense advertising service.

As a result of the AdSense case, regulators earlier this year issued a threat that they would ⁣try to ⁣break up the ​company if Google did not ‍attempt ​to regulate its behavior.

​ Google’s ongoing antitrust woes in the US

Last week, Google found itself‌ in court on the other side of the pond, defending itself against⁢ the first‍ of⁤ two major lawsuits brought forward ⁢by the US ‌government. ⁤In these cases, ⁢the government alleges that Google has illegally‌ used its dominance in search  to quash competition, to the ⁢detriment of the public at large.

The case⁢ that opened last week ​is targeted ‌at Google’s search business, with⁤ a second trial ‍against the tech giant,‍ focusing on advertising, scheduled for next year.

“This case is about the future of⁢ the internet,‍ whether the ⁤Google search engine will ever face meaningful competition to ⁣protect that future,” ‍said Kenneth⁢ Dintzer, deputy director‌ in the DOJ’s civil division, during opening arguments last week ​in the search‍ case.

The trial is expected to‌ last 10 weeks.

2023-09-19 23:24:03
Original from www.computerworld.com

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