Former Affirm Exec Silvija Martincevic to Lead Shift Work Management Platform Deputy
Deputy, a leading shift work management platform, announced that Silvija Martincevic has been appointed in the role of Global Chief Executive Officer (CEO). She brings two decades of executive experience in product strategy, customer success, and growth, and most recently served as VP and General Manager of Affirm’s Business Solutions Division, where she developed and launched the company’s SMB product suite.
Silvija Martincevic is Extensively Experienced
Martincevic is no stranger to executive roles. Prior to joining Affirm, she was the Chief Operating Officer (COO) at Metromile, a digital car insurance company and formerly led product teams at Assembla, Adtile, Microsoft, and Siemens.
What makes her appointment so significant?
Martincevic’s appointment comes at a time when Deputy is making tremendous strides in helping organisations of all sizes manage their shift work. Her extensive executive experience, experience in product strategy and customer success, and knowledge of how to grow businesseswill prove extremely beneficial in helping Deputy expand its customer base and continue to develop innovative solutions.
Silvija Martincevic’s Vision
Martincevic is keen to push the boundaries of shift work management and ensure a seamless experience for both customers and their employees. As she explains:
“I’m excited to join Deputy as we continue to revolutionize how organizations of all sizes manage their businesses with the power of smart technology. I look forward to working with the amazing team at Deputy to continue to provide top-notch customer experiences and build great products to help organizations around the globe manage their shift work better.”
Key Takeaways:
- Silvija Martincevic has been appointed as the Global CEO of the shift work management platform Deputy.
- She has two decades of executive experience in product strategy, customer success, and growth.
- Martincevic brings an extensive knowledge of how to grow businesses which will be beneficial for Deputy’s expansion.
- Her vision is to further revolutionise how organisations manage their shift work with smart technology.
Today, Deputy, the Australian global workforce management software company, has announced the appointment of Silvija Martincevic as Chief Executive Officer (CEO). Martincevic, a former Affirm executive, brings a wealth of experience in leading high-growth companies to her new role with Deputy.
Martincevic comes to Deputy from San Francisco-based Affirm, a financial technology company that provides alternative lending services to consumers. At Affirm, Martincevic served as Chief Operating Officer (COO), a role she held for six years. As COO, she was responsible for scaling the company’s customer base, products and services at global level as well as managing operations, engineering and customer support.
At Deputy, Martincevic will be responsible for leading the company’s shift work management platform and growing its global footprint in the HR space. Additionally, she will be guiding an international team of over 650 people, working together to develop and launch new products and services.
Commenting on her new role, Martincevic said: “I’ve been fortunate to have had the opportunity to lead some incredible companies and I’m excited to join Deputy and help create the future of work. Deputy provides sophisticated tools for managing workers and making sure that every employee is always prepared for their shifts. I look forward to seeing what innovative solutions the team can develop for businesses of all sizes.”
Deputy was founded in 2008 and has grown to become an international leader in providing streamlined solutions to simplify roster management, attendance tracking, job listing and communication in the workplace. This appointment reflects the commitment of Deputy to rapidly innovate in the HR software space.
Martincevic joins Deputy at an exciting time when the company is ramping up its expansion in the Asia Pacific and EMEA (Europe, the Middle East, and Africa) regions. Deputy’s innovative solutions are helping to revolutionize the way companies manage their workforce and their growth trajectory is showing no signs of stopping.
With the appointment of Martincevic as Deputy’s new CEO, the company is well-positioned to take their shift work management platform to the next level and redefine the future of the HR space.
