Ford shifts focus to hybrids as it faces significant losses on EVs

Ford shifts focus to hybrids as it faces significant losses on EVs


Ford ⁤Motor Co. displays a new 2021 Ford F-150 pickup truck at the Rouge Complex in Dearborn, Michigan, ⁢Sept. 17, 2020.

Rebecca Cook | Reuters

Heads up, hybrid fans: Ford Motor is working​ on a whole bunch of new hybrid models.

“You’re going to see a lot more⁤ hybrid systems from us,” CEO Jim Farley⁢ said Thursday ⁤after the company reported second-quarter earnings⁢ that revealed widening losses on its electric vehicles‍ unit.

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The comments run slightly ‌counter ‍to recent messaging from the Detroit automakers, which have touted the performance and popularity of all-electric favorites as the industry moves to meet EV targets. The hybrid hype, however, falls ⁤more closely in line with global hybrid leader ‌Toyota, which has faced criticism for what ‍some saw ‍as resistance to the EV transition.

To be clear, Ford isn’t ⁢turning away from its much-touted⁢ EV push, though it said Thursday that its EV ramp-up may take longer ⁣than it had previously anticipated.

But ‌even as it spends…

2023-07-29 15:35:25
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