An employee adds letters for upcoming film releases “Oppenheimer” and “Barbie” to a marquee at the Colonial Theater in Phoenixville, Pennsylvania, July 16, 2023.
Hannah Beier | The Washington Post | Getty Images
Hollywood’s biggest weekend at the box office in years wasn’t fueled by superheroes, Jedi or the promise of a sequel.
Sure, there were big names: Barbie, the iconic fashion doll; Oppenheimer, the father of the atomic bomb; and, of course, directors Greta Gerwig and Christopher Nolan.
But what set “Barbenheimer” weekend apart was fresh storytelling, a fear of missing out on a cultural moment and a desire to experience movies on the biggest screen possible.
“They did a great job of positioning it as a movie that not only needed to be seen in theaters, but needed to be seen with your friends in a theater,” said Mike Polydoros, CEO at cinema marketing firm PaperAirplane Media.
‘At a crossroads’
The historic box office combination of Warner Bros. Discovery’s ”Barbie” and Universal’s…
2023-07-27 17:16:40
Original from www.cnbc.com
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