Lego Star Wars toys sit on display inside a Toys R Us store in Paramus, New Jersey, Nov. 26, 2019.
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While other toy companies struggle with an inflation-fueled sales slump, Lego is building positive results brick by brick.
The privately held Danish toymaker saw revenue rise 1% during the first six months of this year, reaching 27.4 billion Danish krone, or about $4 billion.
Meanwhile, publicly traded rivals such as Mattel, Hasbro, Funko and Jakks Pacific have all reported double-digit revenue and sales declines so far this year.
“I think what makes me very satisfied is this fact that we continue to outgrow the industry,” CEO Niels Christiansen told CNBC. “The good thing for us is that every year over the last four or five years, we’ve been outgrowing the market by 10 percentage points … that means we’ve been taking market share consistently and that has continued, that’s super important.”
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2023-08-30 02:00:01
Source from www.cnbc.com