Facebook is taking one other step to encourage customers to create unique content material for its TikTok clone. The firm launched a brand new “sharing to Reels” characteristic to permit customers of third-party apps to put up on to Facebook Reels.
The replace permits outdoors builders so as to add a “Reels button” to their app so customers can put up clips on to Reels whereas making the most of Reels’ modifying instruments, Facebook wrote in a weblog put up. Initial builders to make use of the characteristic embrace Smule, which makes a preferred karaoke app and video modifying apps Vita and VivaVideo.
The transfer is yet one more signal of the rising significance of Reels, and the way Facebook has tried to borrow from the identical playbook it used with Stories. Facebook has pushed Reels into almost each a part of its service in current months simply because it as soon as did with Stories when the corporate seen Snapchat as its chief rival. Now, with Facebook dropping customers to TikTok, Meta CEO Mark Zuckerberg has staked quite a bit on the success of Reels. He mentioned final fall that Reels could be “as important for our products as Stories” and that reorienting its service to attraction to youthful customers was the corporate’s “North Star.”
But incentivizing customers to put up unique content material, not simply ripped off TikTok clips, has been considerably of a problem for the corporate. Instagram, which has had Reels the longest, mentioned a yr in the past that it could cease selling movies with different apps’ watermarks, however the service remains to be stuffed with recycled TikToks. Adding a “Reels” button to different content material creation apps is unlikely to resolve that in a single day, nevertheless it might assist usher in some contemporary, non-TikTok-created clips.
