Have you ever noticed that after searching for something online, you start receiving emails and ads related to your search? This is because browser cookies track your activity and identify you. However, the use of cookies has been restricted due to privacy concerns, leading to changes in the online advertising industry.
A recent study by the HEC Paris Business School found that many people feel uncomfortable with the idea of being surveilled and targeted with ads based on their online behavior. Cookies often store sensitive consumer information, making them a cybersecurity risk.
While the move away from cookies may reduce these risks, individuals should still be cautious as hackers are constantly developing new methods. Advertisers are already working on alternative consumer-tracking technology to replace cookies, which may lead to more irrelevant ads flooding the media.
Google, which holds a 64% worldwide browser market share, has announced plans to phase out third-party cookies by 2024. However, due to delays in the past, there is skepticism about whether they will follow through on their promises.
Meanwhile, other browsers such as Firefox and Safari have already implemented measures to block third-party cookies. Microsoft’s Edge browser offers a different approach, providing users with more control over their cookie settings.
2024-02-10 09:00:04
Article from www.computerworld.com