Netflix is making a bold move into live sports by announcing that it will stream National Football League games on Christmas Day for the next three years. This marks a significant step for the streaming platform.
Viewers can expect to enjoy two games on Christmas Day this year, with additional matchups scheduled for 2025 and 2026. The NFL revealed this exciting news on Wednesday, ensuring that the games will still be accessible on broadcast TV in local team markets and the NFL+ mobile app.
While the financial details of the deal remain undisclosed, sources suggest that Netflix will be paying around $75 million per game. Representatives from both the NFL and Netflix have chosen to remain tight-lipped about the specifics.
Netflix will take charge of hiring its own announcers for the games and collaborate with existing production companies. According to Sarandos, the NFL was a natural choice for Netflix due to its alignment with the streamer’s event strategy, giving Netflix the opportunity to dominate the day.
With a track record of success in sports programming, such as the popular “Formula 1: Drive to Survive” documentary and the “Quarterback” series focusing on the NFL, Netflix is poised to attract a large audience with its latest venture into live NFL games.
2024-05-15 15:54:37
Article from www.cnbc.com