Elon Musk is making an attempt, as soon as once more, to promote his imaginative and prescient of Twitter’s future to the corporate’s advertisers. Musk, who by all accounts has but to deal with Twitter’s remaining workers as a bunch, joined an hour-long “town hall” to take questions from advertisers and share extra about his plans for the platform.
The firm’s promoting enterprise has taken a major hit in current days as a lot of main manufacturers have pulled again from the platform and activists have referred to as for a boycott. Musk mentioned final week that these actions had brought on a “massive drop in revenue” for Twitter.
In his discuss on Twitter Spaces, Musk tried once more to reassure advertisers that their manufacturers could be secure on the platform. He mentioned that advertisements showing subsequent to hate speech “isn’t great” and pitched the newly launched Twitter Blue as a method to lower hate speech on the platform. Under the brand new Twitter Blue, manufacturers might want to pay for the blue examine like all different accounts, Musk mentioned. He added that anybody impersonating a model could be completely banned from the service.
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He additionally mentioned that he hopes to make Twitter advertisements much more related, and needs to combine advertisements into beneficial tweets. The aim, he mentioned, was to “drive sales in the short term and protect the demand in the long term.”
Notably, he struck a a lot completely different tone than in current tweets when he threatened “a thermonuclear name and shame” for advertisers boycotting the platform. “I understand if people kind of want to give it a minute and see how things are evolving,” he mentioned. “We’ve been more rigorous about clamping down on bad content and bots and trolls, not less. So my observation of Twitter over the past few weeks is that the content is actually improving, not getting worse.” He added that manufacturers and advertisers must be extra lively on the platform and that in the event that they see one thing they don’t like they need to “reply to one of my tweets and I’ll do my best to respond.”
Musk additionally talked extra about his philosophy on content material moderation, although he didn’t share any concrete adjustments to Twitter’s insurance policies or how its moderation council would possibly operate. “We need to be, I believe, tolerant of views we do not agree with, however these views do not should be amplified,” he mentioned.
He additionally said that he has plans to make Community Notes, the crowd-sourced reality checking characteristic that was once often called Birdwatch, a extra central a part of the platform. “This is really gonna help in improving the accuracy of what’s said in the system.” He additionally advised that Community Notes would have an effect on the visibility of content material on Twitter. “It’s analogous to the way sort of Page Rank works in Google, where the the prominence of a webpage is proportionate to how much weight other prominent web pages give that web page. I think it’s a game changer.”
