A unique creation was born when a baker decided to combine his croissant recipe with cookie dough, resulting in the crookie. This innovative pastry gained popularity thanks to TikTok, becoming a viral sensation.
Stéphane Louvard introduced the crookie over a year ago by stuffing croissants with cookie dough and baking them. However, it wasn’t until TikTok showcased his creations that demand skyrocketed. In a single day in February, Mr. Louvard sold an impressive 2,300 crookies at his bakery in Paris.
The crookie, a name coined by Mr. Louvard’s son Nicolas, has not only captivated social media but has also spread to bakeries worldwide, becoming a global sensation.
While the croissant has always been a Parisian favorite, fusion baking like the crookie has been gaining popularity in France. Bakers are constantly experimenting with new trends, blending different pastries to create unique treats.
Mr. Louvard, a seasoned baker, found inspiration for the crookie one morning while observing his team making cookies. He decided to combine the two, resulting in a delicious creation that he made for fun during his early morning shifts.
As the crookie craze took off, Maison Louvard had to ramp up production to meet the overwhelming demand. Despite a slight dip in sales during Ramadan and warmer weather, the bakery continues to sell around 1,000 crookies daily, attracting both locals and tourists.
The crookie’s popularity even reached the prestigious George V hotel in Paris, where a guest requested the original crookie for a late-night snack. This innovative pastry has truly captured the hearts and taste buds of many.
Experience the sensation of the crookie at Maison Louvard, where each bite is a delightful blend of croissant and cookie goodness.
2024-04-21 12:09:14
Original from www.nytimes.com