Dell Unveils Enhanced ‘AI PC’ Strategy with Latitude and Precision Updates

Dell Unveils Enhanced ‘AI PC’ Strategy with Latitude and Precision Updates

Dell has introduced a‌ new ⁢line of laptops and PCs with⁣ neural processing units⁢ (NPUs) to ⁣enhance AI workloads for better video call quality and longer battery life. ​Dell⁢ is among the hardware vendors capitalizing on the rising demand for ​”AI ​PCs,” which​ feature NPUs that are more efficient than CPUs or GPUs for processing genAI and other AI-based‍ workloads.

Analysts predict⁤ that NPUs will become⁢ standard in ‍the next few years,‌ with ⁢major players like Intel, AMD, Nvidia, and Qualcomm offering NPUs. Gartner forecasts that AI PCs will account​ for 43% of PC sales in⁢ 2025, while IDC estimates 60% ‌of the market by ⁢2027.

As hardware manufacturers ⁤update their product lines, dedicated⁣ NPUs are increasingly being integrated into laptops‌ and PCs.

“The NPU-equipped AI PCs available today mark the beginning of a technological ‍shift that⁢ could revolutionize the way we interact with our PCs,” said Tom Mainelli,⁤ group vice president for device and consumer research⁣ at IDC.

Dell

Dell’s latest‌ Latitude ⁢AI PCs​ are ⁢all powered by Intel Core Ultra processors.

On⁤ Monday, Dell announced a significant update to ⁢its Latitude laptops and Precision workstations, featuring Intel’s Core Ultra, the chipmaker’s first processor with an‍ integrated NPU. Dell’s Latitude and Precision updates

There are several new Latitude 5000 ​and 7000 Series laptops, including the ⁣7350 detachable device. There’s also​ a foldable 2-in-1 ‍laptop/tablet hybrid, the Latitude 9450.⁣ (A full list is available ​on Dell’s site here.)

The focus⁣ for Latitude devices is on enabling general collaboration and productivity tasks, according to⁣ Dell. The inclusion of NPUs will​ provide practical ‌improvements to users, said Kevin Terwilliger, ⁤vice president and general manager of⁢ Dell’s Latitude Commercial Notebook ​business. For example, newer video​ meeting software‍ features such as eye-tracking and background blur can be used without taxing the device’s CPU.

“Collaboration ⁤is​ a great area where we’ll‍ take​ advantage of the NPU to deliver energy⁢ efficiency and much ​longer battery life,” said Terwilliger.

Background blur is a‌ feature that most take ⁣for granted today, said Mainelli, but NPUs​ make it “dramatically more efficient.

“When you’re on ‌the move and running on⁤ battery power, it can make ​a substantial difference in ‍your experience,” he said. “That’s the beauty of the NPU, and I think ‍you’ll see many ISVs [independent software vendors] embrace⁢ the efficient TOPS [trillion operations per second] ‍of the⁤ NPU for certain local workloads while‌ continuing to leverage ⁣the ‍CPU or⁢ GPU for more ⁣intense, ‘burst’ types of AI workloads.”

While background blur by itself may ⁣not spur‍ IT decision-makers⁤ to refresh devices, “when combined ‌with ​other useful AI features and AI ‌enhancements to new and…

2024-02-27 09:00:04
Post from www.computerworld.com

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