Dell unit in Australia fined $6.5 million by court for deceptive discounts to customers

Dell unit in Australia fined .5 million by court for deceptive discounts to customers

Aug 14​ (Reuters) -​ Australia’s Federal Court on Monday ordered Dell Technologies Inc’s (DELL.N) ⁢local unit to pay A$10 million ($6.46 million) in penalties for making⁤ misleading ⁢representations ​on its website about discounts for add-on computer monitors.In a ⁤legal action brought ​by the country’s competition regulator, Dell Australia was found guilty by the Federal Court in June to have misled customers about the‍ prices or discounts on add-on monitors on its website.”This outcome ⁣sends a strong ⁢message to businesses that making false representations⁤ about prices or inflating discounts is a serious breach of ​consumer law and will ⁣attract substantial penalties,” said Liza Carver, commissioner of the Australian Competition and Consumer Commission.Dell Australia, which ‍sold‍ more than 5,300 add-on monitors with ‍overstated discounts​ between Aug. 2019 and Dec. 16, 2021, will be working “with impacted customers ⁣to provide appropriate​ refunds plus interest and are taking steps to improve ‍our pricing processes to ensure this sort of error does not happen again”, a spokesperson for Dell Australia‍ said ‌in a statement to Reuters.($1 = 1.5480 Australian‌ dollars)Reporting by Navya Mittal in Bengaluru;⁢ Editing by Rashmi Aich​ and⁣ Subhranshu SahuOur Standards:⁤ The Thomson Reuters Trust Principles. Acquire Licensing ⁤Rights, opens new ‌tab

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