Clubhouse shifts focus from live audio to group messaging

Clubhouse shifts focus from live audio to group messaging


Clubhouse, once the Silicon‌ Valley darling⁢ of pandemic-era social media, announced earlier this year that it was laying off half its staff as its founders ‍pivoted to building “Clubhouse 2.0.” Now, the company is ⁤sharing the results of its big reset, with ‌a redesign meant to make‍ Clubhouse “more like a messaging app.”

The audio app​ is pivoting from ‌its signature “drop-in” audio conversations to friend-centric ‍voice chats, the company said in an update. Instead‍ of sprawling rooms where users host live-streamed conversations open​ to any and all of the app’s users, the new Clubhouse will instead encourage⁢ users to join groups with people they know.

The groups are, somewhat confusingly, called “chats,” and allow​ friends and‌ friends-of-friends to exchange voice messages. There’s still a “drop-in” element, but it’s less focused on real-time ⁢talking ​and geared more toward something like an Instagram Story — a destination ​for checking in and sharing quick updates….

2023-09-06 19:15:20
Post⁣ from www.engadget.com rnrn

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