CES Gathering Revitalized by AI’s Impact on Old Trends

CES Gathering Revitalized by AI’s Impact on Old Trends

At the Consumer Electronics Show in Las Vegas, AI will be featured in homes, sound systems, automobiles, televisions, baby ⁢bottles, beds and more

AFP

The annual tech industry fair known as the Consumer Electronics Show is regaining momentum after the pandemic, with artificial intelligence (AI) infusing everything ⁤from bicycles to baby bottles.

The gadget extravaganza referred to as ‍CES formally kicks ‌off​ Tuesday in Las Vegas, boasting more than 3,500 exhibitors and expecting some 130,000 visitors.

CES exhibitor and attendee numbers have jumped each year since the Covid-19 pandemic caused⁣ it to be an online-only event in 2021.

“After Covid some⁣ people ⁤thought they were not going back,”⁤ Creative Strategies analyst Carolina Milanesi told AFP.

“But, smaller companies‍ that don’t have‍ the brand power to⁢ get attention they deserve at their own events are ⁣deciding‌ to be part of the conversation ‍at CES.”

While the show is increasingly a showcase for startups, big brands ‌such as Amazon, Google, ‌Intel, Netflix, ‌Samsung, Sony and TikTok will also ​be there next week, according to the Consumer Technology Association organizing the event.

Analysts expect ​it to be ​the year of AI when it comes to product pitches at CES.

“I do not ⁤suggest anyone‌ create a ⁤game at CES to take a drink any time someone ‌says AI, because you will be drunk before CES even starts,” Techsponential‍ analyst Avi Greengart quipped.

Models on which AI is built have⁣ improved dramatically since last CES ‍and the debut of OpenAI’s ChatGPT, and they are being applied in meaningful ways‍ for consumers, according to Greengart.

“There is little doubt that the tech ecosystem gathering in Las Vegas ‍will focus on AI everywhere and on-device⁣ generative AI,”‍ said Forrester principal analyst Thomas Husson.

“The biggest theme will be about how AI can power new invisible and immersive ​consumer experiences.”

Innovations on display ‌at CES will include ⁢technology-packed glasses for the blind from Lumen that let wearers know where it ⁣is safe ​to walk, even avoiding puddles, according to the startup.

Meanwhile, Shift Robotics will let people ‍try out its latest Moonwalkers shoes that let people walk at a running pace without breaking a⁢ sweat.

AI will be featured in homes, sound systems, automobiles, televisions, baby‍ bottles,⁤ beds ​and more, according⁢ to pitches ‍sent out ⁣by exhibitors.

“There is going to be a lot‍ of AI and AI-washing similar⁢ to the‍ green​ washing ⁤we saw a few​ years ago,” ‍Milanesi said, noting that not all ‍products will deliver.

Eye-popping televisions from LG and others ‌will be⁣ on display, along with automotive ‌innovations ⁢as cars and the technology built into ⁢them‌ are showcased.

“CES has become an automotive show,” analyst Greengart told AFP.

“Cars‍ have become rolling software platforms, or consumer electronics with ​wheels, and you can be sure there are going to be a lot‌ of announcements.”

Chip makers including Intel will spotlight their latest semiconductors designed to handle‍ complex computing tasks. Nvidia plans a special address at CES on Monday focusing on consumer technologies and ⁣robotics.

Nvidia chips are in hot demand ⁤by companies looking to power generative AI.

Greengart ‍expects health to be⁤ among the big CES themes, with sensors built into mirrors,⁣ wearables and more to measure vital signs.

L’Oreal chief executive Nicolas Hieronimus will be among the CES keynote speakers for the first time, joining peers ​from Walmart, Qualcomm and Siemens on ‍the show roster.

Snap co-founder and ‌chief Evan Spiegel will take​ part in a panel discussion on ⁤brand loyalty.

With the recent release of Meta’s Quest 3 virtual reality headset and with Apple expected to hit the market early this year with its Vision Pro, a lot of small companies at CES are expected to show off gear to compete in the​ “spatial computing” and⁢ mixed-reality market.

Sustainability promises to be a more meaningful trend at CES than in the past ​as ⁤more companies adopt practices such as environmentally friendly packaging and using recycled materials in products and rechargeable batteries, according to analysts.

“Some of the sustainability gains are starting to get real,” Greengart said.

Ces
AI
Artificial intelligence
Consumer ⁤Electronics Show

2024-01-06 11:00:03
Post ⁢from www.ibtimes.com

Exit mobile version