Bloomingdale’s is just one of the retailers and brands trying to tap into Barbie buzz. It has a pop-up with exclusive Barbie-inspired apparel and accessories, along with a life-size Barbie box where shoppers can strike a pose.
Bloomingdale’s
NEW YORK CITY — In the middle of Manhattan, shoppers can step inside a life-size Barbie box; strike a pose by a hot pink slide; and browse earrings, dresses and candles inspired by the iconic plastic doll.
The pop-up shop inside the Bloomingdale’s flagship store is just one example of how retailers are trying to cash in on the buzz ahead of the Friday release of “Barbie” from Warner Bros. Discovery.
More than 100 brands, including Bloomingdale’s, Kohl’s, Crocs and Gap, have licensing agreements or other deals with toy maker Mattel to sell Barbie-themed fashion, beauty, accessories and more. Many of those items cater to adults who want to channel childhood memories by donning bright pink heels or lounging on a pool floatie that looks it came out of…
2023-07-18 22:13:22
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