AFP
Apple faced a decline in iPhone sales in China during the third quarter, despite regaining a top five position. Meanwhile, Huawei experienced growth amidst fierce competition in the smartphone market.
According to Reuters, Apple’s sales dropped by 0.3%, while Huawei saw a significant increase of 42% during the same period.
Data from IDC revealed that Apple climbed back to second place among smartphone companies with its new iPhone 16 series launch. The company held a market share of 15.6%, slightly lower than the previous year.
IDC stated that initial sales for Apple’s new iPhones were promising and anticipated future demand due to upcoming promotions and the launch of Apple Intelligence.
Vivo maintained its lead as the top vendor with a market share of 18.6%, leveraging effective product positioning strategies across its brands.
Huawei secured third place with a market share of 15.3%, gaining ground with high-end phone offerings like the Mate 60 series featuring domestically produced chips.
In addition to their Mate series, Huawei introduced other innovative phones like Pura 70 earlier this year.
Xiaomi also saw growth with an increased market share of 14.8% and secured fourth place by catering to budget-conscious consumers while expanding into high-end segments.
Honor claimed fifth place driven by popular models like X50 and made significant strides in foldable phones with models like Magic Flip and Magic V3.....
“We expect this positive trend to continue into Q4,” said Jacob Zhu from IDC Asia/Pacific.
China remains crucial for Apple despite facing challenges from domestic competitors due to economic factors.
Apple has implemented discount campaigns to boost sales amid government restrictions on iPhone use.
The release of iPhone 16 boosted third-quarter sales but faced competition from Huawei’s tri-foldable phone launch.
Counterpoint data showed strong initial sales for iPhone compared to other models in China.
Tim Cook’s visit marked Apple’s efforts to revive sales in China, emphasizing its importance as an overseas market.Source.
2024-12-01 23:15:02
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