Apple TV now serves as a Zoom meeting solution for small and medium-sized enterprises (SMEs)

Apple TV now serves as a Zoom meeting solution for small and medium-sized enterprises (SMEs)

Deploying a conference⁤ room for hybrid meetings can be costly if you’re a small⁣ to midsize enterprise (SME), but the price potentially plummets as online meeting provider Zoom ‍joins Webex in⁤ launching ‌a ‍new Apple ⁤TV meeting app. ‌The new app uses Apple’s ​Continuity‍ Camera ‍feature, introduced earlier ‍this year, which lets you use the camera⁣ on your iPhone ⁤or iPad as ‌a camera for a connected Apple device.

Starting in​ iOS 17, Apple⁤ has⁣ extended support for ‌this feature to Apple TV in support of FaceTime. Now that it has been introduced ⁢for Zoom and Webex,⁣ we ‍can hope ‍to ⁣see it appear⁢ on other ‌conferencing platforms like Teams. This is what has usually happened over the last few years⁤ when Apple introduces new ⁢videoconferencing tools,​ including Stage Manager.

The inevitable consumerization of IT 

The solution, which requires an ⁢Apple TV, ‍an iPhone or ‍iPad, and a display, won’t​ necessarily be all‍ things⁣ to​ all people, ​but it should ⁤make it possible to create a high-quality meeting experience ⁤in any home ​or small office.

This​ is ‌bang on ‌trend ⁢in terms of⁤ the continued consumerization of IT that has​ been impacting‌ enterprise culture‌ ever since the​ internet‌ came of age.

It’s ‌yet ‌another signal that shows both ‌the growing maturity of‌ consumer technology ‍and the​ rapid erosion of perceived differences between consumer and enterprise culture.

The division between the two continues to​ fade, and while change is difficult ‍and takes place over time (which is ⁤why middle management⁤ is currently ⁢winning the campaign to get people back to the office), the arc of change requires a vision that extends beyond⁣ the art ‍of stasis.

What we have here is a ​scenario‌ that equips‍ a billion or so people ‍to operate ​conferencing from small offices ‍and homes at a fraction of the​ cost⁢ of high-end meeting systems.

What‍ you get ‌with Zoom on Apple TV

Zoom ‌lists the key features‌ of Zoom on Apple ​TV as follows:

Easily start and join Zoom⁤ Meetings with one click from‌ your device

HD video and⁢ audio means crystal clear communications

Calendar integration keeps you on schedule

Easily ⁢invite friends‌ or colleagues via phone, email, or Zoom contacts

View in-meeting chat

Ability to​ be assigned to a breakout‍ room

In short, ⁢this means ⁤Zoom users with an Apple⁢ TV and‌ iPhone will be able to initiate ‌and join meetings, use chat, break out rooms, and all the other tools we use‌ in Zoom.

The big snag in this arrangement is the need to sign in on both ‍the Apple TV⁤ and ​the iPhone using the ⁤same Apple ID, which suggests ‍that businesses may also need to invest in ​an‍ iPad​ to act as‍ the shared camera system, which ​adds to the​ cost. Alternatively, this could⁢ be a good use of the Return ⁤to ​Service feature⁣ Apple recently introduced,⁢ in ‌conjunction with MDM.

Did‍ you miss that Apple TV is an enterprise product?

Scratch just a little and you’ll find that⁣ a fairly rich ecosystem​ of enterprise tech support for Apple‌ TV⁤ has already evolved. ‍Many of the leading device management…

2023-12-09​ 00:00:04
Article from www.computerworld.com rnrn

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