Twitter, now rebranded as X, is reportedly taking a tough stance with advertisers in an effort to boost its profits. Recent reports indicated that Twitter’s revenue had plummeted by a staggering 50 percent. According to The Wall Street Journal, the company’s latest strategy to increase revenue involves requiring brands to spend a minimum of $1,000 per month on ads in order to maintain their verified status on the platform.
In response to a tweet about The Wall Street Journal’s report, Musk explains that the “moderately high” cost serves as a preventive measure to reduce the number of scammers who create “millions of accounts” on the platform. Musk suggests that brands could alternatively pay $1,000 per month for the company’s verified organization badge.
It is evident that Twitter is actively seeking ways to minimize its losses, with advertising being its primary source of revenue. The Wall Street Journal also reveals that Twitter is reducing prices for certain advertising slots. For…
2023-07-26 15:15:28
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