From the glamor of celebrities strolling down the purple carpet to the memorable speeches to the shocking wins, award exhibits have attracted huge consideration all through the a long time.
That storyline proved true for the Oscars and Emmys by way of a lot of the late Nineteen Eighties and Nineteen Nineties. But that leisure award-show zeitgeist is not what it was once.
The Oscars noticed an 81.2% drop from peak viewership in 1998 to 2021, based on Nielsen. As for the Emmys, they noticed an 80.6% drop from its 1986 excessive to 2021.
On high of a gentle decline in rankings, the celeb-filled occasions have additionally been hit with controversies and protests that additional jeopardize their futures as must-watch occasions.
What’s extra, their viewership traits are a lot older than the 18- to 49-year-old demographic that advertisers covet.
Nevertheless, the Oscars and Emmys nonetheless play an important half within the movie and tv trade. A single nomination can bolster a movie’s field workplace numbers, a TV present’s rankings, or generate the next asking value for the nominee’s subsequent challenge.
Collectively, studios have spent an estimated $100 million annually on so-called “For Your Consideration” campaigns to land nominations for his or her films or exhibits, based on WalletHub.
So why is it that these award exhibits are now not the must-watch occasions they was once? Watch the video above to be taught extra in regards to the rise and fall of the Oscars and Emmys.