During the 2022 All-Star Weekend in Cleveland, Ohio, NBA Commissioner Adam Silver addressed the media in a press conference held at Rocket Mortgage Fieldhouse on February 19, 2022.
Jason Miller | Getty Images
Ending a 40-year partnership is never easy, whether it’s between two individuals in a marriage or a sports league and a company.
For almost four decades, the NBA has been in collaboration with Warner Bros. Discovery’s Turner Sports. However, this long-standing relationship is now at risk due to Comcast’s NBCUniversal making a competitive bid of $2.5 billion per year to secure the broadcasting rights, as reported by CNBC.
After the league allowed its exclusive negotiation period to lapse on April 22, it has been working on a new media rights deal. The plan involves renewing with Disney, bringing Amazon on board as a new partner, and deciding between Warner Bros. Discovery and NBCUniversal for the remaining package, according to sources familiar with the situation. The league is navigating…
2024-05-16 18:14:28
Source from www.cnbc.com