An exciting partnership has been announced between TikTok and Universal Music Group (UMG), bringing back popular artists like Taylor Swift, Olivia Rodrigo, and The Weeknd to the platform. After a hiatus since February, Universal’s music will once again be available to TikTok’s massive user base. Both parties are working diligently to restore the content as quickly as possible.
A significant aspect of this agreement is the protection of artists from generative AI. TikTok and UMG are collaborating to ensure that AI advancements in the music industry safeguard human creativity and the financial interests of artists and songwriters. TikTok is also taking steps to eliminate unauthorized AI-generated music from the platform and enhance artist attribution.
In addition, the deal includes opportunities for new monetization through TikTok’s recent venture into e-commerce…
2024-05-02 04:40:57
Source from www.engadget.com