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When Green Day’s 2025 Australian tour tickets were released, fans eagerly lined up online to secure their spot—a modern twist on a traditional practice that has evolved over the years.
As fans of Green Day eagerly awaited their turn to purchase tickets, they were met with fluctuating prices. Some found themselves paying as much as A$500 for a seated ticket.
Prior to this, tickets for the highly anticipated Oasis reunion tour in the United Kingdom saw a similar surge in prices, increasing by hundreds of pounds during the sale period.
This pricing strategy is referred to as “In Demand” pricing by Ticketmaster and falls under the umbrella of dynamic pricing.
Dynamic pricing is commonly used in industries like tourism and air travel where supply remains constant but demand fluctuates. Prices are adjusted accordingly to maximize profits and influence consumer behavior.
However, applying dynamic pricing to music concert tickets presents unique challenges and considerations.
2024-09-22 13:15:02
Post from phys.org