Twitter is making millions of dollars from just a handful of some of its most infamous users, according to a new report. New research from the Center for Countering Digital Hate (CCDH) estimates that Twitter “will generate up to $19 million a year in advertising revenue” from just 10 accounts that were once banned from the platform.
The report looked at the current engagement with 10 accounts that were previously banned for “ for “publishing hateful content and dangerous conspiracies.” The accounts were reinstated after Elon Musk’s takeover of Twitter. The group includes a number of high-profile accounts associated with extremism and conspiracy theories, including those belonging to influencer Andrew Tate, Daily Stormer founder Andrew Anglin, prominent antivaxxer Robert Malone and the Gateway Pundit.
In order to estimate their reach and engagement, CCDH analyzed nearly 10,000 tweets from these accounts during a 47-day period in December and January. According to their…
2023-02-09 18:01:25
Post from www.engadget.com
A recent report has revealed that Twitter is making millions of dollars from accounts that were previously banned by the company.
Twitter has seen an increase in the amount of money it makes by monetizing accounts that were previously suspended due to violations of the platform’s rules. The report states that these accounts are generating revenue in the form of sponsored tweets, ads, and other features that allow the user to gain visibility and attract followers.
Twitter has also seen an increase in user engagement through the traffic generated by these accounts. This increased engagement leads to more active content sharing and higher user engagement overall.
The report also highlights the risks associated with these accounts. While Twitter can be an effective platform for monetization, it is also susceptible to malicious activities by users. There have been multiple instances where banned accounts have been used for spamming and other malicious activities.
It is important for Twitter to be vigilant in monitoring and blocking accounts that violate the platform’s rules and policies. Additionally, Twitter should ensure that any revenue generated from these accounts is used for legitimate activities and not for any malicious intent.
Overall, the report indicates that Twitter is profiting from accounts that have been previously suspended. While this can be beneficial in terms of increased engagement and monetization, it is important for Twitter to remain aware of the potential risks associated with these accounts.