“Transforming Spaces” is a series highlighting women who are driving change in unexpected places.
Heidi Dillon can often be found barhopping around Manhattan or San Francisco on weeknights, but not for the buzz. With her background in health and wellness marketing and branding, Dillon has landed on the forefront of the growing no- and low-alcohol drinks sector. She spends her time grilling bartenders on various products and cocktails, applying her expertise to coffee, fresh juice, snack food, and “clean” ready-to-drink cocktails. This category is finding its place within the alcoholic drinks industry as global spirits producers recognize the heightened interest in wellness from consumers across a broad range of age and gender.
Dillon is the managing director at Distill Ventures, a company that supports founders and helps them grow their brands in the alcohol industry. She was…
2023-04-27 04:00:45
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