The atmosphere at the Disney Bundle Celebrating National Streaming Day at The Row in Los Angeles on May 19, 2022.
Presley Ann | Getty Images Entertainment | Getty Images
This year proved to be yet another tough one for pay TV, as more people cut the cable cord.
But it wasn’t exactly kind to streaming services, either, as platforms dealt with subscriber declines, slumping ad revenue and stubborn losses while Netflix continued to assert its dominance.
Still, the age of the cable bundle is giving way to the era of a new kind of bundle that could give both streamers and cable providers a path forward. Media executives told CNBC this month that 2024 could finally be the year that media companies get serious about the bundle.
“The Charter-Disney deal was a sign of the times,” said Macquarie analyst Tim Nollen.
Disney and cable giant Charter Communications battled over fees during the lead-up to the National Football League season, with Charter CEO Chris Winfrey saying it wasn’t “a typical…
2023-12-26 08:33:06
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