Study reveals UK supermarkets are leveraging multibuy promotions to boost meat sales

Study reveals UK supermarkets are leveraging multibuy promotions to boost meat sales

Research indicates that supermarkets are promoting multibuy deals on meat and processed meat, despite the‍ known health risks associated with these products.

A significant percentage of promotional offers in major British supermarkets involve meat and dairy products, ​as well ​as processed meats like ham and sausages.

Despite warnings from the⁢ World Health Organization about the cancer-causing properties of red​ and processed meats, customers are being incentivized to purchase these items through promotional‍ deals.

The Food Foundation ‍expressed concern‍ over the ‌environmental and health implications ⁢of such promotions, ⁢accusing retailers of encouraging the ‌consumption of⁢ unhealthy foods.

Supermarkets often use buy one, get one free offers to boost sales, but when‍ these deals involve harmful products, it⁢ raises alarms about public⁤ health impact.

Only ‍a small fraction of multibuy offers include fruits⁢ and vegetables, highlighting a disparity in promotion strategies‌ for healthy versus unhealthy foods.

The study analyzed promotions from various supermarkets in March and found that processed meats were heavily featured ⁤in Iceland’s deals compared ⁤to other retailers.

Experts recommend limiting red meat consumption due to its cancer risk, especially avoiding processed meats altogether. However…

2024-11-01 13:03:49
Source from www.theguardian.com

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