Starbucks revealed its latest quarterly results, indicating a decline in sales as the popular coffee chain strives to implement a strategic turnaround.
CEO Brian Niccol emphasized the need for a fundamental shift in strategy to reignite growth, unveiling the ‘Back to Starbucks’ plan as the solution.
Niccol promised further insights into Starbucks’ revitalization efforts during the upcoming earnings call on Oct. 30, with a focus on rejuvenating demand in its key market, the U.S.
The company is already making significant changes by revamping marketing strategies to target all customers and simplifying its menu while ensuring competitive pricing and efficient service delivery. These initiatives mark an essential step towards Starbucks’ resurgence.
2024-10-23 07:13:21
Source from www.cnbc.com