Starbucks is leaping on the Web3 bandwagon. On Monday, the corporate detailed Odyssey, an upcoming extension to its common rewards program that can enable clients to gather NFTs. You can most likely guess the place that is going. Every NFT can have a factors worth primarily based on its rarity, and as you earn extra tokens, you’ll unlock new experiential rewards. Those might embody a digital expresso martini-making, an invitation to occasions at Starbucks Reserve Roasteries and a visit to Costa Rica to go to one of many firm’s espresso suppliers.
There shall be a couple of methods to gather the tokens, which Starbucks has taken to calling “digital collectible stamps.” By finishing “journeys” – primarily video games and quizzes – you’ll earn “journey stamps.” Naturally, Starbucks can even allow you to skip all that and purchase “limited-edition stamps” instantly via the Starbucks Odyssey web site. You gained’t even want any cryptocurrency in that case, with the corporate accepting bank cards. If you’re frightened concerning the potential environmental influence of Starbucks including a Web3 part to its rewards program, the corporate says Odyssey will use a proof-of-stake blockchain constructed by Polygon.
“Our vision is to create a place where our digital community can come together over coffee, engage in immersive experiences, and celebrate the heritage and future of Starbucks,” mentioned Brady Brewer, Starbucks government vp and chief advertising and marketing officer. Starbucks staff and Rewards members can be a part of a waitlist to strive Odyssey later this 12 months.