Reviving the Magic: Alibaba’s Quest for Success

Reviving the Magic: Alibaba’s Quest for Success



Is Alibaba capable of regaining its former glory?

Once a⁤ symbol of Chinese e-commerce success, Alibaba has recently faced a series of challenges. In 2021, it became the target of a ⁤government ⁣crackdown on China’s ​tech giants, resulting⁣ in a record‍ $2.8bn fine for monopolistic practices. Jack Ma, the co-founder, also stepped back from the⁤ spotlight. Competitors like PDD ⁤and ByteDance have outshone Alibaba⁤ in catering to cost-conscious consumers and embracing new trends like “social commerce”.

By late 2022, Alibaba’s market​ value had plummeted to below $170bn from over $800bn just two years prior. To combat ​this decline, the company underwent a restructuring, dividing into six‌ separate entities. These included a logistics business, a cloud-computing division, an international e-commerce segment, a digital-services company, and a media group. Alibaba retained its core domestic retail business, centered around Taobao and ​Tmall, which generate the majority of the group’s revenue.

2024-05-09⁢ 08:42:03
Source: www.economist.com

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