Rethinking Tesla’s Future: Why Its Electric Vehicle Competitors Should Be Worried

Rethinking Tesla’s Future: Why Its Electric Vehicle Competitors Should Be Worried



Is ‍Tesla facing challenges? Feel ⁤even‍ more⁤ sorry for its aspiring ‍EV competitors

Lately,‍ Tesla has been experiencing a rough patch. In January,⁢ the electric-vehicle (EV)⁣ pioneer ‌cautioned that growth would be “notably‌ lower”⁢ this year, as interest in battery power wanes.⁢ It ​also‌ had to ⁢halt ⁢most‌ production ⁤at its massive factory near Berlin due to supply disruptions caused‌ by turmoil in ⁢the Red Sea. Its market share in China, the world’s largest EV‍ market,‍ is declining as it contends with cheaper local competition, particularly from BYD, ‌which briefly surpassed⁤ Tesla as the world’s largest EV-maker late last‍ year.

On ‍April 2nd,‌ Tesla⁣ reported that it had⁣ delivered fewer than 390,000 cars in ​the first quarter, ‍down ‍by 8.5%‌ from a year ago. This ⁢was worse⁤ than what Wall Street ⁢analysts were ⁤expecting, causing Tesla’s market⁢ value to drop ‍by a third this year, to less than⁤ $550bn. This is​ still​ more than any other ‍carmaker, but a ⁣significant decrease from the $1.2trn ⁢it was ⁣worth in⁣ 2021. Elon Musk, its CEO, is​ now only​ the world’s third-richest man.

If you ⁣think Elon Musk⁢ and Tesla are having a tough time, ⁢consider⁢ the struggles of⁣ their once high-flying imitators. Three ⁣years ago, as ​Mr. Musk demonstrated that EV-making could​ be a trillion-dollar business,⁢ investors rushed ⁤to support the newcomers promising to be the next‍ Tesla. Two ‌American startups that had⁣ gone public earlier that year were accelerating as briskly as their cars. ⁤The market capitalization of Lucid Motors, founded in 2007, exceeded $90bn; that of Rivian, created‌ two years ‌later, hit around $150bn. Each was worth more than‍ Ford, which was ⁣nearly 120 years old and ‌sold 4m vehicles in 2021, compared​ with 125 for ‌Lucid and 920​ for Rivian. Chinese rivals such as Li Auto (founded in 2015), Nio ‌and Xpeng (both in ⁤2014) were also ⁢valued richly. In late 2021, the combined market value of six prominent ⁢Tesla wannabes hit a staggering $400bn.

2024-04-07 06:46:53
Original from www.economist.com

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