Tesla has a tendency to erase its digital history, from controversial tweets to software updates that conveniently forget previous features. This selective editing has raised concerns among customers and observers.
Disappearing Features
One instance of this was seen with Tesla’s “Full Self-Driving” beta software release. Customers were disappointed to find that certain features, like Smart Summon, were missing from the new software. Some noted that Autopilot seemed less reliable. While Tesla claims these changes are improvements, many feel frustrated.
Controversial Tweets
CEO Elon Musk’s Twitter account also reflects this selective editing. Musk has a history of making controversial statements and then deleting them. This practice raises questions about transparency and accountability.
Impact on Reputation
While Tesla’s efforts to control its digital history may be strategic, they also impact its reputation. By erasing its past, Tesla is shaping public perception and potentially losing the trust of its supporters. Transparency and honesty will be crucial as Tesla continues to innovate.
It remains to be seen how Tesla will address these concerns in the future. For now, the company seems content to keep its past in the rearview mirror.