NBA Chooses Amazon for Exclusive Media Rights Deal, Leaving Warner Bros. Discovery in the Dust

NBA Chooses Amazon for Exclusive Media Rights Deal, Leaving Warner Bros. Discovery in the Dust

Witness⁣ Luka Doncic, #77 of the Dallas Mavericks in action against the Boston Celtics during Game 5 of the 2024 NBA Finals at the iconic ⁣TD Garden in Boston on June 17, 2024.

Captured by the talented⁢ Nathaniel‍ S. Butler, this moment showcases the intensity and skill of NBA athletes.

In a ‍surprising turn of‍ events, the NBA has declined Warner Bros.⁢ Discovery’s offer to continue broadcasting games ⁣beyond the upcoming season.

The league cited legal concerns regarding matching ⁢rights for the new media deal, opting instead to⁢ partner with Amazon alongside ESPN ⁣and NBCUniversal in a groundbreaking 11-year agreement valued at approximately $77 billion.

Expressing ​disappointment, the NBA stated, “Warner ‍Bros. Discovery’s⁣ proposal fell short‍ of Amazon Prime Video’s ⁤terms, leading us to forge a long-term collaboration​ with Amazon.”

Warner Bros. Discovery had matching rights⁢ under ⁢its current deal with the NBA, set to expire after⁤ the next season, allowing them the opportunity to…

2024-07-24 18:14:07
Originally posted on www.cnbc.com

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