Starbucks (SBUX) has always been a subject of scrutiny for me.
Back when I was a stock analyst, I delved deep into the company, spending hours in its stores analyzing every aspect of its operations. This thorough investigation didn’t exactly make me popular with Starbucks’ management, especially Howard Schultz, the former CEO. But I was determined to make an informed decision about the stock, regardless of what others thought.
In January 2014, I downgraded Starbucks to a Sell, pointing out the challenges posed by its complex operating system. This move was met with resistance, but I stood by my analysis and even wrote an op-ed on CNBC to explain my reasoning to investors.
Fast forward more than a decade, and things have changed. I’ve grown personally and professionally, although my passion for thorough analysis remains. I may not consume 15 coffees a day anymore, but my dedication to my work is unwavering.
2024-05-01 13:53:37
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