An worker restocks garments on show on the Lululemon Athletica sports activities attire retailer on Regent Avenue in London.
Lululemon on Monday filed an anticipated patent lawsuit towards Peloton, in a rising feud over the designs of its sports activities bras and leggings.
Within the go well with, filed within the Central District of California, Lululemon mentioned it’s searching for injunction towards Peloton’s infringement of its mental property rights. It is also asking for damages and different financial aid.
The go well with comes just some days after Peloton sought a court docket’s declaration that it has not infringed on any of Lululemon’s patents. Peloton has maintained that its personal athletic attire merchandise is straightforward to decipher from Lululemon’s. It additionally mentioned Lululemon’s clothes designs are too “apparent” to advantage patent safety.
The quarrel between the 2 corporations comes after Peloton earlier this 12 months rolled out a large advertising and marketing blitz for its personal attire line. The linked health gear producer for years offered attire from manufacturers similar to Nike and Lululemon, with its “P” brand tacked on. But it surely just lately determined to pivot and put money into manufacturing its personal leggings, sports activities bras and exercise tanks for ladies and men.
Lululemon mentioned Peloton has infringed on six of its patented designs within the course of.
“Peloton didn’t spend the time, effort, and expense to create an authentic product line,” Lululemon mentioned within the lawsuit. “As a substitute, Peloton imitated a number of of Lululemon’s modern designs and offered knock-offs of Lululemon’s merchandise, claiming them as its personal.”
A Peloton spokesperson declined to touch upon the continued litigation.
On Nov. 11, Lululemon’s attorneys despatched a observe to Peloton saying the corporate would sue except Peloton stopped promoting its new garments.
Lululemon mentioned in its go well with that Peloton then wrote again and requested for extra time to reply. Nevertheless, it mentioned, “Peloton used the delay to secretly put together its personal criticism and preempt the lawsuit that Lululemon had so clearly threatened in its letter.”
Peloton shares closed Monday down 4.4%, having dropped 71% 12 months so far. Lululemon shares ended buying and selling up 1.5%, having rallied greater than 33% to this point this 12 months.