Levi Strauss announced that it is now making nearly half of its sales through its own website and stores, a significant increase from the previous year. Direct-to-consumer sales accounted for 48% of overall sales, up from 42% in the year-ago period. This shift has resulted in higher profits for Levi’s, but it has also raised concerns about its relationships with wholesale partners. Despite this, Levi’s exceeded Wall Street’s expectations and raised its full-year guidance, causing shares to rise by 10% in extended trading.
For more information, you can view the original article here.