During a recent FOX Business interview, Kevin O’Leary, a prominent entrepreneur and investor, delved into the errors committed by major U.S. corporations. He singled out Target (NYSE:TGT) and Anheuser-Busch (NYSE:BUD) as prime examples of what he termed as “incompetent management” and a total “disregard for customer sentiment.” According to O’Leary, these companies failed to heed their customers’ voices – resulting in severe consequences.
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O’Leary recounted how Bud Light faced significant backlash following a marketing campaign that failed to resonate with its core consumer base. This misstep now serves as a cautionary tale in business education.
In O’Leary’s view, the blunder was straightforward: Anheuser-Busch misread its clientele and completely missed the mark on what appeals to them. The outcome? Plunging sales figures and an unprecedented consumer backlash…
2024-12-03 10:15:36
Originally published on finance.yahoo.com