Instagram is testing a brand new full-screen model of Instagram’s feed that will make scrolling by way of posts appear and feel much more like TikTok. Mark Zuckerberg shared a preview of the check on his Instagram Story, saying that the brand new look can be out there to some folks “soon.”
The app started testing a model of a “full-screen” feed final month, however in that check feed posts didn’t truly take up all the display screen of the app. But with the newest model shared by Zuckerberg, posts lengthen all the way in which to the highest of the display screen, a lot as they do on TikTok. The new look additionally tweaks the shortcuts for accessing your inbox and creating new posts.
Though nonetheless an experiment, the brand new look is in-line with Meta’s acknowledged need to make competing with TikTok a prime precedence. On instagram, that’s meant inserting extra Reels and “suggested” content material into customers feed, in addition to emphasizing video greater than static pictures. “Photos are still an important part of Instagram, and we’re working on ways to improve the way they show up in a full-screen Feed too,” Zuckerberg wrote.
Meta can be planning a serious revamp of Facebook’s app that will insert extra “recommended” content material in customers’ feeds, relatively than posts from mates and pages they comply with. Zuckerberg has mentioned the modifications are a part of broader pivot towards AI-driven suggestions relatively than merely counting on customers present social graphs.