Guard Caitlin Clark #22 of the Iowa Hawkeyes captivated the crowd as she broke the NCAA women’s all-time scoring record during the game against the Michigan Wolverines at Carver-Hawkeye Arena on February 15, 2024 in Iowa City, Iowa. The moment was captured by Matthew Holst | Getty Images.
Women’s sports experienced a turning point in 2023, driven by new broadcast deals, exceptional players, and record-breaking audiences that reshaped the sports landscape.
From the Caitlin Clark phenomenon in Iowa to a packed women’s volleyball game in Nebraska with 92,000 fans, women’s sports have taken center stage like never before.
And the momentum is only growing.
Revenue from women’s elite sports is projected to exceed $1 billion this year, marking a 300% increase from 2021, according to estimates from Deloitte.
Larger media contracts and increased commercial sponsorships are boosting the value of women’s sports, with the valuation of several teams expected to surpass $100 million in 2024, as per Deloitte.
Last year was a…
2024-03-17 08:22:17
Original from www.cnbc.com